From reach to revenue.

• Search & video: Google Search. High-intent keywords turned into qualified leads.
• Search & video: YouTube. Video that builds the brand and still drives action.
• Social: TikTok. Short video, native to the platform.
• Social: Instagram. Stories and Reels that earn the tap.
• Social: Facebook. Audience and lead ads at scale.
• Open web: Native ads. Content that reads like the page it sits on.
• Open web: Display. Banners that keep the brand in view.
• Open web: Programmatic. Bids on the right buyer, impression by impression.
• Measurement: Google Analytics 4. Every key event, from first visit to revenue.
• Measurement: CRM. Lead status sent back to the ad platforms.
• Measurement: Semrush. Keyword and competitor research before a cent is spent.

Illustrations of the channels I run. Ads show a placeholder brand, not a client.

• “Having worked with Mahmoud for almost two years, I must say he is a highly skilled and dedicated professional who is eager to develop and learn, and easily adjusts to any given situation or business dynamics. I am glad to have worked and shared a lot of success stories with him.” — Mazen Abu Ghazaleh, Chief Growth & Acquisition Officer. Managed Mahmoud directly, May 2023.
• “Mahmoud is a diligent and ambitious person who always strives to learn and professionalise in his specialisation. He accepts positive guidance. Although we cooperated for only one year, he achieved excellent results using Google campaigns, which helped our company reach more qualified leads.” — Mostafa Nagaty, BU Director, digital transformation strategist. Managed Mahmoud directly, Mar 2022.
• “While collaborating on multiple project teams, I was constantly amazed by his ability to take charge of a situation and persuade people to support his ideas, even those who initially held different opinions. He is always willing to share his knowledge, insights and expertise with others. … He has my highest endorsement. Definitely a valuable asset to any team.” — Sara Wahba, Marketing Manager, financial services. Same team at Capex.com, May 2023.
• “Mahmoud is a talented, skilled Google Ads and SEM specialist who helped our customers bring in many leads and increase traffic across different industries in Southern California, studying competitors and analysing markets to develop successful strategies. A great team player and an addition to any company.” — David Kerolles, Founder, Vigilfy. Managed Mahmoud directly, Mar 2022.
• “He has a very strong work ethic, analytical and problem-solving skills, and has proven to be an ambitious and independent expert with a lot of analytical capability. I thoroughly appreciated dealing with him and would recommend him for any project that requires the very best in marketing execution.” — Alexandra Tiplica, Managing Partner, HR Manager. Same team, Nov 2022.
• “I had the pleasure of working with Mahmoud for the past year and a half at CAPEX.com. He is a very dedicated person and goes above and beyond to achieve results. One of the best team members I ever worked with. I believe he would be a valuable addition to any team.” — Lara Hussayni, Marketing Manager, Finalto MENA. Same team at Capex.com, May 2023.
• “Mahmoud is one of the nicest people I've ever worked with: a dedicated team player with so much digital and media buying knowledge. As a social media manager, Mahmoud helped me a lot to reach the brand's KPIs.” — Raouf Boussaoui, Content Director, CFI Financial Group. Same team, Apr 2022.